For many years liturgists felt that highly formalized worship services bored people and turned them off; "creative" liturgies were proposed as the solution. Unfortunately, the resulting Butterfly, Banner, and Balloon Extravaganzas severely alienated many men. The most saccharine outbreaks of forced liturgical excitement featured fluttering dancers floating down the aisles like wood-nymphs, goofy pseudo-rites forced on the congregation with almost fascist authoritarianism, and a host of silly schticks usually accompanied by inane music. It was exciting all right; any men felt exciting enough to rise from their pews and walk right out the door. What was their problem? It seems that most men are instantly turned off by surprise spontaneity in ritual circumstances; moreover, ceremonies that are entirely nice, sweet, and happy usually strike men as phoney and completely unconnected with the harsh world they experience every day.